OBJECTIVE Design a premium and standard wine label for an existing company. Redesign the identity and the packaging. (student project)

SOLUTION Leaping Horse Vineyards was the first vineyard to begin growing in Lodi, California — a location that is becoming more and more popular. The problem is that Leaping Horse's labels and identity were behind the times and did not stand out in a crowded market. As a project for the Academy of Art I redesigned the labels to be more metaphorical, with a horseshoe as the main image rather than the obvious leaping horse that they currently featured. The horseshoe is the base from which the horse leaps, and therefore became a great mark for the new line of labels.